by Ryan Comeau
Most patients don't drop out of care because of money or time. They leave because they don't know where they are in the process.
Dr. Mark Sanna, President & CEO of Breakthrough Coaching, has been a chiropractor for 40 years and a practice coach for more than 25. In this conversation with Kinetisense CEO Dr. Ryan Comeau, moderated by Dr. Brian Blask, he covers:
→ The "fake-out phase," when pain fades before healing is complete, and why it's where most patients leave care
→ How AI chatbots are replacing Google for patient discovery, and how to become the trusted authority AI recommends
→ Why confidence, not charisma, is what builds a thriving practice
→ Moving from pain-based care to a longevity and wellness model
→ Building a patient experience that keeps people in care and gets them talking about you
RESOURCES
| 1. | Introduction | Play |
| 2. | The Evolution of Functional Assessment | Play |
| 3. | Pain, Dysfunction & the Fake-Out Phase | Play |
| 4. | AI Is Changing How Patients Find You | Play |
| 5. | Confidence Through Objective Assessment | Play |
| 6. | Longevity & the Wellness Model | Play |
| 7. | The Patient Experience: Connection & Confidence | Play |
| 8. | Book & Resources | Play |
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