Why Patients Leave (and How to Keep Them) | Dr. Mark Sanna & Dr. Ryan Comeau

by Ryan Comeau

Description

Most patients don't drop out of care because of money or time. They leave because they don't know where they are in the process.

Dr. Mark Sanna, President & CEO of Breakthrough Coaching, has been a chiropractor for 40 years and a practice coach for more than 25. In this conversation with Kinetisense CEO Dr. Ryan Comeau, moderated by Dr. Brian Blask, he covers:

→ The "fake-out phase," when pain fades before healing is complete, and why it's where most patients leave care

→ How AI chatbots are replacing Google for patient discovery, and how to become the trusted authority AI recommends

→ Why confidence, not charisma, is what builds a thriving practice

→ Moving from pain-based care to a longevity and wellness model

→ Building a patient experience that keeps people in care and gets them talking about you

 

RESOURCES

Video Chapters

1. Introduction Play
2. The Evolution of Functional Assessment Play
3. Pain, Dysfunction & the Fake-Out Phase Play
4. AI Is Changing How Patients Find You Play
5. Confidence Through Objective Assessment Play
6. Longevity & the Wellness Model Play
7. The Patient Experience: Connection & Confidence Play
8. Book & Resources Play